From newsrooms and video to brand & customer marketing
Customer marketing leader with 16+ years spanning tech, media, and storytelling. Builds scalable systems to uncover, capture, and share customer stories that inspire action and drive growth.
Former journalist (TIME, The Wall Street Journal) turned marketer (Anthropic, Google, YouTube, Sigma), blending editorial storytelling craft with data-driven marketing strategy.
Anthropic
Customer Marketing · 2025-PresentTelling the story of how the world builds with Claude
Wrote, edited, and published 102 customer case studies in 7 months — spanning startups, enterprises, and universities using Claude in production.
- Interview customers about how they’re using Claude in production
- Write, edit, and publish customer Q&As and case studies end-to-end
- Partner with sales, product, and design to surface the strongest stories
- Turn technical implementations into narratives that resonate with builders and executives
Sigma Computing
Customer Marketing & Product Marketing · 2022-2025Customer Marketing at Sigma
After a year of running content in product marketing, Sigma asked me to take over customer marketing:
- Onboarded more than 80 new customer advocates in a year and a half
- Sourced customer speakers for events that influenced $1M+ in pipeline, more than 500 MQLs, and 2 closed-won deals within a week of the event
- Tripled customer story output
- Case studies mentioned in sales calls correlated with a 33% win rate in Gong compared to 24% with no mention
- Delivered the company’s first customer awards program
Product Marketing
- Developed GTM messaging and content for AI-focused product launches
- Led end-to-end execution of multiple product marketing sprints
Content Marketing
- 2023 content sprint generated 65+ assets in one quarter, which increased quarterly pages per session from 1.07 to 3.06
- Increased organic traffic 12% month over month, reversing a six-month organic traffic decline
Google & YouTube
Data Storytelling & Brand Marketing · 2019-2021
Data storyteller on Google’s 2020 Black History Month “Most Searched” ad
Ad received 72M views on YouTube and was broadcast nationally during the 2020 Grammy Awards.
As the lead data storyteller on Google’s 2020 “Most Searched” ad, I was responsible for finding search trends and writing the accompanying story.
Note: Google removed some of this content from its website in February 2025.
Brand Marketing Manager at YouTube
Led program management of a brand campaign celebrating Black artists in February 2021
- YouTube’s first Black Voices Fund program provided grants to 150+ artists and creators
- YouTube’s 2021 COVID vaccine campaign “Get back to what you love” received 7 million YouTube views
“Get back to what you love.”
Program manager on COVID vaccine ad in partnership with The Vaccine Confidence Project
Primer AI
Content Marketing · 2021-2022Mapping the future of climate change funding with NLP
Primer partnered with Vibrant Data Labs and the Cisco Foundation to create the first ever map of the climate change funding landscape. I led the interview, wrote the story, and built a campaign for the launch.
Learn moreNote: Primer has since removed this content from its website.
At Primer AI, I produced stories about how ML worked — before ChatGPT.
A beginner’s guide to natural language processing, a tool that will change business as we know it.
Read the articleNote: Primer has since removed this content from its website.
- Drove 20-60 written and visual assets per quarter
- Content for demand generation function met or exceeded MQL goal quarter over quarter
- Built marketing team’s first events strategy
- Marketing contributed more than 15% of overall company revenue every quarter in FY22
- Contributed to Primer’s first DEI committee
WSJ & TIME
Journalism · 2008-2019Journalist: WSJ & TIME
From 2009-2015, I worked at TIME magazine, followed by WSJ.
Six years in a newsroom. As an editor on the news desk, I managed breaking news alerts and homepage production, in addition to writing stories.
Video Producer
After WSJ, I had a short career in video production: I spent a year in Madagascar filming on a humanitarian hospital ship. Then I came back to NYC to produce video for Dow Jones Media.
Values
Empowerment. Integrity. Creativity.
I believe in empowering others to do their best work.
And I mean it.